Big C ropes in Mahesh Babu as brand ambassador

Big C is set to launch another 100 stores in one year and is focusing on tier 4 and tier 5 locations, it said, adding that the motto for this strategic move was to make the latest mobile and electronic technology

Hyderabad: Big C has signed up superstar Mahesh Babu as its brand ambassador.
Known for his unique style and approach towards his characters in films, there is a lot of enthusiasm about the campaigns the brand will create with Mahesh Babu, the Big C said in a press release on Saturday.

Big C is set to launch another 100 stores in one year and is focusing on tier 4 and tier 5 locations, it said, adding that the motto for this strategic move was to make the latest mobile and electronic technology available for customers from small towns and villages.

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Alternatively, Big C was also looking at creating employment opportunities for young talent from tier 4 and tier 5 locales with current strength of over 2,000 employment, apart from recruiting another 500 employees, it added.

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