Brightcom Group acquires digital marketing company

A definitive agreement will follow after the completion of the customary business, legal and financial due diligence.

Hyderabad: Hyderabad headquartered Brightcom Group has signed a letter of intent (LoI) to acquire a digital marketing services company. The acquired company, which is based out of India with 1,100 employees and clients such as Netflix, Disney, Bitly, Hulu and The New York Times, has been kept confidential in light of the clause of the LoI.

A definitive agreement will follow after the completion of the customary business, legal and financial due diligence. The target company partners with clients for their product strategy, product development and operational support needs. It does display, video and mobile advertising for ad agencies and publishers and works closely with creative agencies, media buying firms and analytics suites to deliver results for top brands.

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They operate out of India, US and Europe. Their presence in the US and Europe helps them to be in touch with the latest developments in the advertising space in mature markets. The company works on both retainer as well as services model, and actively participates in reaching out to clients for business.

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