Butter chicken chocolate bar sparks outrage and curiosity online

A butter chicken-filled chocolate bar created by a UK-based eatery has gone viral on social media, drawing amused, shocked and critical reactions. The unconventional fusion has reignited the debate over whether classic dishes should be reinvented for online attention.

Hyderabad: A video featuring a butter chicken-filled chocolate bar has taken social media by storm, leaving viewers both amused and horrified.

Shared by Bombay Delicatessen in the United Kingdom, the reel shows a chocolate bar being snapped open to reveal a bright orange butter chicken filling.

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The on-screen text reads, “You’re not Indian if you’ve not tried Butter Chicken Chocolate,” while the caption cheekily adds, “We don’t make the rules.”

The unusual food combination has racked up over 302,000 views and nearly 500 comments, with users flooding the post with jokes and disbelief.

“Next try henna also with chocolate,” one user wrote, while another called it “rage baiting.” A different commenter joked, “Dip this in green chutney now,” and another wrote, “You are not Indian if you are going to try this.”

Food fusion experiments often divide opinion online, but this latest creation has struck a nerve with many who believe some classics are best left untouched. Whether it is culinary innovation or simply a clever attempt to grab attention, the butter chicken chocolate bar has certainly got people talking.