Classic Legends sells over 50,000 Jawa motorcycle in 12 months
The company introduced Jawa and Jawa Forty models of the Czech motorcycle brand, while Jawa Perak was launched in November last year
Mumbai: Classic Legends on Wednesday said it has sold more than 50,000 Jawa brand motorcycles within a year of its full operations. The company also said it is aiming to expand production capacity as well as dealership footprint. At its relaunch in the country in November 2018, the company introduced Jawa and Jawa Forty models of the Czech motorcycle brand, while Jawa Perak was launched in November last year.
“Jawa Motorcycle crosses the sale of 50,000 bikes. This has been achieved in an effective 12 months of full operations, considering a complete halt during the lockdown period with near-zero inventories due to the waiting period the brand commands,” Classic Legends said in a release.
The milestone also signifies an extremely healthy uptake in demand for Jawa motorcycles in the country as it continues to expand both its production capacity as well as dealership footprint to cater to the steady rise in demand.
The bikes are being produced at Mahindra & Mahindra manufacturing facility in Pithampur near Indore in Madhya Pradesh, which can churn out 0.5 million vehicles per annum. In 2016, M&M had struck a deal with the bike maker, which allowed Classic Legends to launch and market bikes under the Jawa brand name in the country and East Asian markets.
While Mahindra has a 60 per cent stake in Classic Legends, the balance 40 per cent is held by Anupam Thareja, founder of Classic Legends; and Boman Irani, chairman and MD at Rustomjee Group.
