Country Chicken Co launches mutton and seafood brands in Hyderabad

Hyderabad-based Country Chicken Co has expanded into the mutton and seafood segments with the launch of Country Mutton and Country Catch. The company also opened a new premium experience store in Banjara Hills as part of its growing retail presence

Hyderabad: Country Chicken Co. (CCC), Hyderabad’s home-grown brand known for its naturally raised Natukodi and Better than Broiler Chicken, has ventured into mutton and seafood with the launch of Country Mutton and Country Catch, alongside the opening of its latest premium experience store at Banjara Hills, Road No. 11.

In five years, what started as a single Natukodi store has grown into a popular brand for over 50,000 customers who choose naturally raised meat for their families for both health and taste, a press release said.

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Danam Nagender, MLA of Khairatabad, inaugurated the outlet in the presence of G Saikesh Goud, Founder and CEO of Country Chicken Co.

G Saikesh Goud pointed out that consumers carefully check whether vegetables and fruits are chemical-free and whether mangoes and other fruits are naturally ripened instead of being treated with harmful carbide. “However, when it comes to eggs, chicken and other non-vegetarian food, many overlook an equally important question — whether the poultry and livestock are being raised on antibiotics, steroids, artificial growth hormones and unhealthy feed,” he said.

Country Chicken has addressed this concern by focusing on naturally and organically raised poultry and livestock, Goud added.