Covid derailed investment, expansion plans: Rasna

Rasna has 40 mocktail bars across the country. The company had earlier planned to have 100 Rasna mocktail bars by the end of this financial year.

New Delhi: The surge in Covid-19 cases has derailed fruit drink concentrate maker Rasna’s marketing investment and expansion plans for the current financial year.

“Investment plans related to marketing have been postponed. We also had plans for retail expansion with our mocktail bars…that plan is also slightly de-railed due to a surge in cases,” Rasna Chairman & Managing Director Piruz Khambatta said.

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Rasna has 40 mocktail bars across the country. The company had earlier planned to have 100 Rasna mocktail bars by the end of this financial year.

The company has launched immunity boosting syrup concentrate priced at Rs 2 per glass and the company had a budget lined up for marketing of Rs 40 crore.

“We have some media campaigns lined up,” he said.

“We were expecting Covid-19 cases to go up again but we were not expecting it to be so virulent,” he said.

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