#CricketTwitter: A look at India’s cricket fever in numbers
Hyderabad: In India, cricket fever is a phenomenon, and it soars higher during big-ticket tournaments. In fact, cricket is a massive conversation on Twitter in India with fans coming to the service for a second-screen experience like no other. Amidst nail-biting finishes and thrilling catches, Twitter’s virtual stadium is always echoing with fans’ cheers – […]
Hyderabad: In India, cricket fever is a phenomenon, and it soars higher during big-ticket tournaments. In fact, cricket is a massive conversation on Twitter in India with fans coming to the service for a second-screen experience like no other.
Amidst nail-biting finishes and thrilling catches, Twitter’s virtual stadium is always echoing with fans’ cheers – sharing ball-by-ball updates of matches, supporting their favourite teams, and most of all – spreading their collective love for the sport.
As cricket’s winning streak continues to grow on the service, Twitter took a look at cricket conversations from the past year – finding that, from July 2020 to July 2021, there have been over 75 million conversations about cricket on the service in India.
With cricket conversations heating up during bigger events and cricket leagues, fans take no breathers from expressing their support.
Top hashtags on the microblogging site were whistlepodu, ipl2020, yellove, ipl2021, and csk. From the most used hashtags, it seems like Chennai Super Kings fans have been cheering the loudest on Twitter.
Waves of support continued to pour in through the year as fans came together to share love and encouragement for their favourite players. From on-field MVPs across matches to eternal legends off the field, Virat Kohli, MS Dhoni, Rohit Sharma, Sachin Tendulkar, and Suresh Raina were the most talked about athletes –
Fans across cities in the country chimed in with their interests and insights around the nationally-loved sport, keeping Twitter abuzz with conversations. However, Mumbai, Kolkata, Bengaluru, New Delhi, and Chennai were the cities that roared the loudest in cricket conversations on Twitter.
Big-ticket matches and tournaments remained at the forefront of cricket conversations on Twitter, and these were the events that had fans tweeting the most – ICC Cricket World Cup, Indian Premier League, ICC World Twenty20, International One Day Cricket, and International Test Match Cricket.
Recently, Twitter had also launched the #CricketTwitter campaign to support fans’ passion for the sport and help them with several new ways to participate in the conversation. Fans can follow the Cricket Topic on Twitter – which uses AI and machine learning to deliver specific interest-related Tweets to people’s timelines.
People can also stay tuned into the latest from the world of cricket through Event Pages, as well as by creating and following Twitter Lists of their favourite teams and players like these – Cricket, India Cricket, Delhi Capitals IPL team, Chennai Super Kings Team, among others.
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