Hyderabad: Are you looking to pick some authentic Nirmal paintings, some silver filigree from Karimnagar or some durries from Warangal but do not know a place to source all these? Your wait for a centralised place will end soon as online mall Made in Telangana, which will curate and showcase the best of arts and crafts and products manufactured in Telangana, is getting ready to go live in February.
Made in Telangana is an initiative of the Telangana government with technology partner Globallinker. IT and Industries Minister KT Rama Rao had announced the platform last November to bring sellers of Telangana onto a common online platform and enable them market their products pan India, and eventually globally as well.
The platform offers commission-free services to sellers, allowing them to maximise their profits and increase their outreach. The platform is now curating businesses and crafts of the State including pearls, apparel, home decor, appliances, services and more.
MadeinTelangana will display products from Telangana producers and sellers but it is not a marketplace and will not be involved in the selling. The orders will be taken on the webstores of manufacturers, sellers and vendor’s web store. Follow-ups regarding products too will be handled by the respective sellers, Malavika Jaggi, Director, GlobalLinker, told Telangana Today.
“The focus will be on Telangana specialities. We want the sellers from Telangana to get enough coverage within the State and across the country. Eventually, they should find patrons globally. For example, if someone is looking to buy Karimnagar filigree, Pochampally sarees or Warangal durries, they don’t know if the stuff available on some aggregators is authentic or not. They do not know where they are getting sourced from. MadeinTelangana will solve this problem for the buyers,” Jaggi said, adding that it and about 150 craftsmen and businesses in the State have expressed interest to be part of TS Government-led initiative.
The stores just need photographs and descriptions in a specified format. “They will get a free e-commerce store and they don’t have to buy a domain or the hosting space. They can use it as their own e-commerce store as well,” she said.
“There is no inventory holding. The sellers display the products on the website and supply them on receiving orders. We will help them with payment gateways for online transactions and logistics support for deliveries,” Jaggi said about the backend support that will be available to them. Individuals as well as societies like Abhihara, which is helping weavers, tailors, artisans and others, are part of the platform.
GlobalLinker has created some social media posts and marketing templates, which can be used by changing the urls. Over time, they will also have access to insights from analytics, she said.
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