Hyderabad: Starring Naga Chaitanya and Sai Pallavi in the lead roles, the much-awaited movie ‘Love Story’, which is releasing in theaters on September 24, registered massive pre-bookings of 50 per cent, a week before its release, said the makers Pushkar Ram Mohan Rao and Narayan Das K Narang.
While many big-ticket movies opted for OTT platform right from Suresh Babu’s production ‘Narappa’, Natural Star Nani’s ‘Tuck Jagadish’, more recently actor Nithiin’s ‘Maestro’, the makers of this Sekhar Kammula directorial were very keen on releasing it in theatres.
“From the day the single ‘Saranga Dariya’ went on to become a raging hit on social media, people of Telangana as well as Andhra Pradesh have been waiting for the movie to come out. And expectations from Sekhar Kammula are very high, because he got closer to audiences with ‘Fidaa’. And we have Telugu diaspora overseas who are eagerly waiting for the film. In AP, the movie will likely have four shows in all centres,” the duo said.
Stating how the online ticketing system would benefit the film producers, Narayan Das said, “Some four years ago, on behalf of Telugu Film Chambers, we wrote a letter to Telangana State government explaining how the online ticketing help film producers real time. About 80 per cent of theatres in the country have an online ticketing system. We’re ready to hold talks with the AP government regarding the ticket fares and number of shows,” he added.
‘Love Story’ will be released in more than 300 theatres in Telangana region — 40 theatres in Hyderabad. “Online bookings are good as of now. Educated audiences and students are expected to come. We could expect more business in the first week compared to the collections that we received from earlier films like ‘Thimmarusu’ and ‘Seetimaarr’,” said an exhibitor from Hyderabad.