Foxtale partners with Tilak Varma to promote Glow Sunscreen in new campaign
Foxtale teams up with cricket star Tilak Varma for its “Play On Till The Sun’s Gone” campaign, promoting Glow Sunscreen as a daily essential. The collaboration merges sports influence with skincare, inspiring youth to adopt sun protection routines.
Hyderabad: Homegrown skincare brand Foxtale has partnered with rising cricket star Tilak Varma to extend its “Play On Till The Sun’s Gone” campaign for Glow Sunscreen. This marks the first of several collaborations with the young athlete, highlighting a cultural shift where cricketers are emerging as aspirational voices in grooming and skincare.
Known for his calm under pressure, Tilak mirrors Foxtale’s promise: effective, dependable skincare built for real conditions. The campaign captures him in everyday moments, reinforcing sunscreen as an essential part of daily routines.
Through this collaboration, Foxtale positions Glow Sunscreen as a must-have for sun protection, blending sports influence with habit-led skincare practices for youth across India.
