Haldiram’s expands dairy product range with sugar-free Shrikhand

With the introduction of Shrikhand, Haldiram’s strives to blend tradition with innovation to cater to evolving consumer’s tastes and preferences.

Hyderabad: After ‘Chamcham’, ‘Burfee’, ‘Rasgulla’ and other diary based sweets, Haldiram’s has now a new offering – a sugar free Shrikhand.

Made with high-quality ingredients, this guilt-free indulgence is perfect for dessert lovers, Haldiram’s said in a press release. The traditional and widely consumed dessert in Gujarati and Maharashtrian cuisine is priced affordably at Rs.80 in a 250 gm package.

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Sushil Agarwal, Director of Haldiram’s Food International Pvt. Ltd., said for over 80 years, their brand has been known for traditional taste and age-old recipes. “The same recipes, the same taste and the same quality have run through each product, whether its a packet of namkeen or a box of kaju katli. With our sugar-free Shrikhand, we want to cater to every Indian palate and maintain the same level of satisfaction they got while trying our other desserts,” he added.

With the introduction of Shrikhand, Haldiram’s strives to blend tradition with innovation to cater to evolving consumer’s tastes and preferences.