Here’s how many views Coldplay’s concert got on Hotstar
Viewers tuned in from all parts of the country with Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu, and West Bengal contributing 85% viewership
Mumbai: Disney+ Hotstar redefined live entertainment streaming with the exclusive broadcast of Coldplay’s Music of the Spheres World Tour concert in Ahmedabad. The electrifying live stream attracted 83 lakh views and garnered an impressive 16.5 crore minutes of watch time.
Viewers tuned in from all parts of the country with Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu, and West Bengal contributing 85% viewership.
Kiran Mani, CEO-Digital at JioStar, said, “The overwhelming response to Coldplay’s Music of the Spheres live stream is a testament to our commitment to democratising access to premium experiences, breaking barriers, and redefining how India is entertained. This is just the beginning of an era where technology and storytelling come together to unlock endless possibilities in live entertainment.”
Disney+ Hotstar rolled out an integrated marketing campaign targeting Coldplay fans and first-time users, inviting them to experience the live performance.
Disney+ Hotstar leveraged advanced streaming features and an entertaining pre-live segment to create an interactive experience for viewers.
