Hyderabad Bonalu goes digital as organisers turn to animated videos

Bonalu celebrations in Hyderabad are witnessing a digital makeover this year, with organisers opting for animated videos and social media content instead of traditional posters and pamphlets. Popular cartoon characters Motlu and Patlu are being used in humorous clips to share festival details.

Hyderabad: Bonalu celebrations in the city this year are embracing the digital age, with creative videos rapidly replacing traditional banners, pamphlets and printed material.

Most festival organisers across the city are seen turning to social media friendly content to invite devotees, giving a contemporary approach to the centuries old tradition.

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Among the biggest attractions this season are animated invitation videos featuring the popular cartoon duo ‘Motu and Patlu’. In these clips, the characters engage in humorous conversations while sharing details of Bonalu rituals, procession timings, temple events and cultural programmes, making the invitations both informative and entertaining.

The videos are being widely circulated on Facebook, WhatsApp and Instagram where they have garnered thousands of views and shares. Their engaging format has helped organisers reach a wider audience, particularly young people who are more active on digital platforms.

Meanwhile, organisers have claimed that digital invitations are not only cost effective but also faster and more environmentally friendly than printing large numbers of posters and handbills for display across colonies and roads.

Many are seeing the current trend as an example of technology blending with tradition, allowing the vibrant Bonalu festivities to connect with devotees in a fresh and innovative way. Several videos feature using colourful animations, folk background music, voice-overs with local slang to create a strong connection with viewers.

Some organisers have even customised the videos by including the names of local temples, colony committees and event schedules, making the invitations more attractive and personal.

On the other hand, social media users are appreciating the creativity behind these video clips. Many have described them as a fun and engaging way to celebrate the festival.