Hyderabad: Ramraj Cotton ropes in actor Meenakshi as brand ambassador for Mrithu Towels

The Mrithu Towels collection features four thoughtfully designed categories to suit modern lifestyles: the Signature Collection, The Bamboo Towels, The plush Terry Towels range and the Striped & Checked Towels

Hyderabad: Ramraj Cotton has announced actor Meenakshi Chaudhary as the brand ambassador for its newly launched premium towel range, Mrithu Towels.

Marking its entry into the premium home textile segment, the Mrithu Towels collection blends luxury, comfort, and eco-conscious design, crafted from the finest 100 per cent cotton and bamboo fibres across four thoughtfully curated categories, a press release said.

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As the first-ever female face of the brand, Meenakshi Chaudhary brings a graceful and contemporary charm, symbolising a refreshing new chapter for the legacy brand.

The Mrithu Towels collection features four thoughtfully designed categories to suit modern lifestyles: the Signature Collection, The Bamboo Towels, The plush Terry Towels range and the Striped & Checked Towels.

Arun Eashwar, Managing Director, Ramraj Cotton, said, “This introduction reinforces Ramraj Cotton’s legacy of bringing unparalleled elegance and excellence into Indian households.”

Meenakshi Chaudhary added, “This collaboration resonates with my values, as it emphasizes quality, authenticity, and a commitment to sustainable practices.”