IIIT-H startup raises funds
The AI-driven content startup has created a tool which helps brands to strategise, execute, and deliver content using predictive analysis to increase customer engagement
Hyderabad: Centre of Innovation and Entrepreneurship (CIE-IIITH) Avishkar accelerator programme startup Instoried raises $1 million (approximately Rs 7.4 crore) from pre-series A round of investment, with Mumbai Angels leading the round, and follow-on investments from Venture Catalysts’ 9 Unicorns Fund London-based JPIN and others.
The AI-driven content startup has created a tool which helps brands to strategise, execute, and deliver content using predictive analysis to increase customer engagement. The B2B SaaS-based startup helps brands to boost engagement and increase content productivity in real-time. Instoried’s AI tool helps large companies build personal connections with their audiences by using technology to measure the effectiveness of content and rewrite their communication. The company’s approach is data-driven, scalable, and measurable with long-lasting, visible results.
Instoried was part of Avishkar’s fifth cohort where CIE-IIITH was instrumental in supporting Instoried with a seed fund of Rs 10 lakh along with providing strategy and business mentoring. Commenting on Instoried’s successful funding, Prof Ramesh Loganathan, CIE- IIITH said, “All our programmes target early-stage deep-tech startups with potential or need to work with our research. InStoried is one such startup leveraging NLP for a very interesting use case around stories.”
According to Instoried founder Sharmin Ali, “Instoried has grown over 3X in the last 10 months. We found a huge opportunity in this adversity and have scaled at a 60 per cent MOM rate. With the pre-series A raise, we want to hire a larger team and initiate marketing activities globally with a focus on global expansion and increasing our product offerings”.
Now you can get handpicked stories from Telangana Today on Telegram everyday. Click the link to subscribe.
Click to follow Telangana Today Facebook page and Twitter .
