IndiaJoy 2021 to showcase advancements in VFX

Hyderabad: The Asia’s biggest digital entertainment festival IndiaJoy, which will begin on November 16th, will showcase advancements in VFX such as matchmoving. The event is all set to bring together businesses, business leaders, content creators, professionals across gaming, animation, digital media, and entertainment sectors and will feature VFX, OTT pulse, influencer conference, and DesiToons. As […]

Hyderabad: The Asia’s biggest digital entertainment festival IndiaJoy, which will begin on November 16th, will showcase advancements in VFX such as matchmoving.

The event is all set to bring together businesses, business leaders, content creators, professionals across gaming, animation, digital media, and entertainment sectors and will feature VFX, OTT pulse, influencer conference, and DesiToons.

As more animation is being done in 3D, matchmoving has become an indispensable part of producing computer-generated imagery. A matchmover moves objects in a scene to make them look realistic on camera even if they are not physically present. It’s the process of digitally matching the live-action footage to the background image. This process is mostly used in live action visual effects and filmmaking.

“Today India has become a very important market for us. Hundreds of Indian tracking artists are using 3D on a daily basis with just a handful of globally operating VFX players alone. This fact is impressively demonstrated by the sheer number of Indian freelancers currently signed up on our website,” said Rolf Schneider, CEO Science, Science-D-Visions, who will be delivering keynote at IndiaJoy 2021.

The truth is that India has become the backbone of the international VFX scene throughout the last decade. Events such as VFX Summit/IndiaJoy 2021 will further cement this position by bringing more artists and companies together, Schneider added.

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