Instamart and Kalyan Jewellers enable customers to lock today’s gold price for Akshaya Tritiya

Instamart has tied up with Kalyan Jewellers to introduce Gold Rate Protection, allowing customers to lock in current gold prices and purchase at the lower rate on Akshaya Tritiya. The initiative aims to provide assurance and innovation in festive jewellery shopping.

Hyderabad: Instamart has partnered with Kalyan Jewellers to facilitate Gold Rate Protection, a first-of-its-kind feature that lets consumers lock today’s gold rate and buy on the day of Akshaya Tritiya, for whichever price is lower – the lock-in price or the market rate on that day.

Between April 10 and April 16, consumers can select eligible Kalyan Jewellers gold coins on the Instamart app and pay 5% advance, starting from Rs. 500 for a 0.5 gm gold coin to prebook and take delivery on Akshaya Tritiya. On April 19, between 8 am and 12 pm, they complete their purchase at the lower of the two prices – gold rate on the day of pre-booking or as per delivery date, whichever is lower. All prebook customers will also receive a free silver coin from Kalyan Jewellers.

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Arjun Choudhary, VP Growth, Instamart, At Instamart, said, “We’ve consistently looked to innovate around how Indians shop for precious metals during key occasions, from delivering 1 kg silver bricks during Dhanteras to introducing silver Rakhis for Raksha Bandhan.”

Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, “Gold rate protection has been a preferred feature across Kalyan Jewellers’ retail showrooms, offering customers greater assurance while planning their festive purchases.”