John Ternus takes over as Apple CEO, ending Tim Cook’s 15-year tenure

John Ternus takes charge of Apple at a pivotal time, with the technology giant facing growing competition in artificial intelligence and supply-chain challenges. Ternus, a key figure behind several Apple products, succeeds Tim Cook after his 15-year tenure as CEO

California: Apple’s new CEO John Ternus took the helm of the iconic technology giant on Tuesday, ending Tim Cook’s 15-year tenure, during which the company’s value skyrocketed to $4.6 trillion, driven largely by the iPhone’s enormous popularity.

The transition to a new CEO comes at a pivotal time for Apple. Artificial intelligence has unleashed the greatest upheaval in the industry since Steve Jobs unveiled the first iPhone in 2007.

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Apple has had a rough start in artificial intelligence after stumbling in its efforts to deliver new features based on the technology, as promised nearly two years ago.

Earlier this year, the company unveiled new artificial intelligence advances, including upgrades to its Siri assistant, emphasising privacy and day-to-day use as the iPhone maker seeks to catch up with rivals.

Ternus faces challenges that will force him to step outside his comfort zone in hardware engineering. Beyond finding ways to keep Apple competitive in the artificial intelligence race, he will need to navigate supply-chain issues and relationships with influential figures such as President Donald Trump, who publicly praised his predecessor on Tuesday.

Serving as Apple CEO will also require soft skills, including developing relationships with important figures. Cook cultivated ties with Trump as he navigated the company through business challenges, including trade and tariff policies targeting countries in Asia, where Apple has extensive manufacturing supply chains.

Although he is handing over the reins as Apple CEO, Cook is widely expected to help the company maintain a strong relationship with Trump after shifting to his new role as executive chairman.

Ternus worked on some of Apple’s signature products under Cook, including the Apple Watch, AirPods and Apple Vision Pro. He will headline next week’s launch of the latest iPhone at Apple’s headquarters in Cupertino, California.