Friday, Sep 5, 2025
English News
  • Hyderabad
  • Telangana
  • AP News
  • India
  • World
  • Entertainment
  • Sport
  • Science and Tech
  • Business
  • Rewind
  • ...
    • NRI
    • View Point
    • cartoon
    • My Space
    • Olympics
    • Education Today
    • Reviews
    • Property
    • Lifestyle
E-Paper
  • NRI
  • View Point
  • cartoon
  • My Space
  • Reviews
  • Education Today
  • Property
  • Lifestyle
Home | Entertainment | Karan Johar Ventures Into Jewellery Business

Karan Johar ventures into jewellery business

According to him, this venture is a natural extension of his creativity.

By ANI
Published Date - 25 August 2021, 04:09 PM
Karan Johar ventures into jewellery business
whatsapp facebook twitter telegram

Filmmaker Karan Johar has ventured into the jewellery segment with the launch of his brand Tyaani Jewellery. According to him, this venture is a natural extension of his creativity.

“As a filmmaker, and someone with creative vision, I naturally gravitate towards things that are aesthetically beautiful and seeped in our tradition. Moreover, in my line of work, I also have the advantage of interacting with many different people and I get a strong sense of the pulse of people, whether it is the movie-going audience, or fashion-forward men and women worldwide,” he said.


With this new business, Karam aims to create a legacy brand for polki jewellery. “They are jewels that beauty is made up of. That gloss and glamour and grandeur, it has the perfect element of shine, that polki is just stunning!” He said, adding on that this Indian art form remains untapped. It represents India in so many ways, and to make it more accessible and wearable and more “today” is actually the whole intent behind what all of us want to do at Tyaani, what I want to do at Tyaani,” he added.

Karan further said, “I want to see a young woman sport chaandbalis with a classic black dress or drops with their jeans and T-Shirts. Literally from boardroom to brunch to bridal, it has to cover the entire gamut. I wanted to create an online platform dedicated to polki jewellery that could reach people who wanted to shop from the comfort of their homes. Also this would make Indian jewellery available globally …. a young, dynamic brand, at par with global trends and way ahead of the fashion curve. Something that imbibes our classic values with an eclectic twist.” Meanwhile, on the film front, Karan is busy helming ‘Rocky Aur Rani Ki Prem Kahani’, which stars Dharmendra, Jaya Bachchan, Shabana Azmi, Alia Bhatt and Ranveer Singh.

  • Follow Us :
  • Tags
  • Alia Bhatt
  • Dharmendra
  • Jaya Bachchan
  • Karan Johar

Related News

  • Karan Johar vows to return to sets in 2026 after a year of self-reflection

    Karan Johar vows to return to sets in 2026 after a year of self-reflection

  • Shah Rukh to Salman, celebrities wish Anant Ambani and Radhika Merchant on their wedding anniversary

    Shah Rukh to Salman, celebrities wish Anant Ambani and Radhika Merchant on their wedding anniversary

  • Alia Bhatt’s former secretary arrested for cheating actress of Rs 77 lakh

    Alia Bhatt’s former secretary arrested for cheating actress of Rs 77 lakh

  • ‘Kyunki Saas Bhi Kabhi Bahu Thi’ changed the face of Indian television, says Karan Johar

    ‘Kyunki Saas Bhi Kabhi Bahu Thi’ changed the face of Indian television, says Karan Johar

Latest News

  • Hyderabad Pickleball League: Saina joins Keerthi Warriors as co-owner

    7 hours ago
  • Hyderabad sports roundup: Snehit, Sreeja for Asian Table Tennis

    7 hours ago
  • Doubles shuttler Jwala Gutta distributes kit to Telangana fencing squad members

    7 hours ago
  • Mahadev crushes Mayura as Preethesh hits unbeaten 148 in HCA C-Division championship

    7 hours ago
  • Yuvraj launches innovative multi-city Indian Golf Premier League

    8 hours ago
  • The Gambits, a documentary on Global Chess League

    8 hours ago
  • Traffic curbs in Hyderabad for Ganesh idol immersion on Saturday

    8 hours ago
  • 10 indian boxers get bye in first round of World Boxing Championships

    8 hours ago

company

  • Home
  • About Us
  • Contact Us
  • Privacy Policy

business

  • Subscribe

telangana today

  • Telangana
  • Hyderabad
  • Latest News
  • Entertainment
  • World
  • Andhra Pradesh
  • Science & Tech
  • Sport

follow us

  • Telangana Today Telangana Today
Telangana Today Telangana Today

© Copyrights 2024 TELANGANA PUBLICATIONS PVT. LTD. All rights reserved. Powered by Veegam