LinkedIn to suspend its Stories feature on September 30
“In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting,” wrote Liz Li, LinkedIn’s Senior Director of Product, in a blog post.
Hyderabad: LinkedIn has announced that it will suspend its Stories feature on September 30 and begin working on a different way to add short-form videos to the platform.
“In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting,” wrote Liz Li, LinkedIn’s Senior Director of Product, in a blog post.
“Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise,” the post said.
LinkedIn Introduced Stories in September, around the same time that Twitter rolled out Fleets to all users before doing away with the feature. This was part of a larger web and mobile redesign, which also added integrations with Zoom, BlueJeans and Teams to help professionals stay connected while working from home. But, according to LinkedIn, these temporary posts didn’t quite work on the platform, according to ‘Techcrunch’
Li also noted that users want “more creative tools to make engaging videos.” While Stories included stickers and prompts, users wanted more creative functionality.
If LinkedIn is successful in its plans to create a short-form video feature, it would join platforms like Snapchat and Instagram that have built their own TikTok-like feeds.
