Mahindra Electric partners with CSC to promote EV adoption

Through this association with CSC, MEML will offer their range of electric vehicles such as the Treo and Alfa to aspiring customers in the rural markets.

Hyderabad: With an aim to promote the adoption of electric vehicles across India, and to enhance sustainable connectivity in the country, Mahindra Electric Mobility Limited (MEML) has partnered with Common Service Centers (CSC).

Through this association with CSC, MEML will offer their range of electric vehicles such as the Treo and Alfa to aspiring customers in the rural markets. These customers will benefit from the savings that Mahindra Electric’s 3-wheelers offer and enhance their livelihoods.

For instance, the Mahindra Treo electric auto offers a saving of up to Rs 5 Lakh in fuel cost in five years when compared with a diesel three-wheeler and at the same time, a saving of up to Rs 2 Lakh in a span of five years versus a CNG three-wheeler. Similarly, a Mahindra Treo Zor electric or e Alfa Cargo offers savings of up to Rs 60,000 in a year when compared with a diesel cargo 3-wheeler.

MEML believes that the electric mobility in rural India will receive a huge boost through this association and at the same time pollution levels will be in check as well. Through this initiative, customers get an opportunity to become entrepreneurs by purchasing multiple Mahindra Treo or Alfa electric vehicles, deploying them for pollution-free mobility/logistics operations and be sustainable in the long run.

While MEML is helping propagate adoption of electric three-wheelers across India, CSC- a government organisation, helps provide employment in the rural regions of the country. CSC appoints Village Level Entrepreneurs (VLEs) to facilitate a smoother operation and they form the connection between customers and the OEMs. The VLEs spread awareness of the government initiatives amongst others in the villages.

Over a Facebook live session, MEML CEO Suman Mishra and CSC SPV CEO Sanjay Rakesh announced this collaboration. Suman Mishra said, “Such tie-ups can provide gainful employment opportunities for the educated youth in India to earn a proud livelihood. The earning ability with Mahindra electric 3-wheelers is quite high while the maintenance is the lowest when compared to conventional fuel vehicles and the benefit to environment is significant. This tie-up will help us to penetrate rural markets and propagate the use of electric vehicles, thereby helping India achieve its EV mission quicker.”

Currently, the network of VLEs extend to more than 4.7 lakh individuals across the nation while the number of CSCs is 4.5 lakh. The rural e-mobility programme was kickstarted last year by CSC to promote electric vehicles and electric charging infrastructure.