Maruti Suzuki launches Victoris Aurum Edition in Hyderabad

Maruti Suzuki has launched the Victoris Aurum Edition in Hyderabad to mark the SUV’s first year in the Indian market. The special edition features copper-coloured exterior accents and retains the model’s strong hybrid technology and premium positioning.

Hyderabad: Maruti Suzuki has introduced a special edition of its Victoris SUV, named the Victoris Aurum Edition, celebrating the vehicle’s successful completion of its first year in the Indian automobile market.

The new edition was unveiled at Adarsha Automotives Pvt Ltd, Attapur, at an event attended by SBI Regional Manager Mohan Naik Dhanavath and Shriram Finance Vice-President Mahipal Reddy Ch. Adarsha Group Chairman B Satyanarayana Goud, Maruti Suzuki India Limited Chief Commercial Officer Debjyoti Dutta, Adarsha Group CEO Nalinikanth and Adarsha Automotives General Manager Krishna Dixit were also present.

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Inspired by the Latin word ‘Aurum’, meaning gold, the special edition brings an enhanced premium appeal to the Victoris SUV. Its key exterior highlights include distinctive copper-coloured accents on the front, side and rear skid plates, along with the wheel arches, a press release said.

With its exclusive styling enhancements and strong hybrid technology, the new Victoris Aurum Edition aims to offer customers a more premium SUV experience. The basic ex-showroom price of the Victoris is Rs 10,49,901.