Maruti, T-Hub launch mobility challenge for startups

Through Mobility Challenge, Maruti is eager to partner with startups, including established players that have a ready product/solution with an existing customer base

Hyderabad: Maruti Suzuki India Limited (MSIL) on Friday announced the launch of Mobility Challenge to explore new-age technologies and help growth-stage startups scale up their business. The programme is being unveiled in in partnership with Telangana-based startup ecosystem builder T-Hub.

Startups from Series A to unicorns from India and overseas are invited for this challenge and will be expected to showcase their cutting-edge technology solutions in the mobility space. Through Mobility Challenge, MSIL is eager to partner with startups, including established players that have a ready product/solution with an existing customer base. Disruptive solutions, coupled with the capability to scale up fast, would play a vital role in the challenge.

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Earlier in January 2019, MSIL had launched their MAIL (Mobility & Automobile Innovation Lab) programme in partnership with GHV Accelerator to accelerate the growth of the budding startups. Mobility Challenge is another programme targeted exclusively at mature or growth-stage startups.

Maruti Suzuki India MD and CEO Kenichi Ayukawa said, “We have been able to meaningfully engage with 17 startups under our MAIL programme in less than three years of its launch. Now, with the launch of the Mobility Challenge, we look forward to work with mature startups from India and overseas to expand and upgrade our business operations.”

T-Hub CEO Ravi Narayan said, “T-Hub is providing a strong playing field for technology startups to innovate and scale. The automotive industry holds a strong space in our scale-up plans for innovators. Through the Maruti Suzuki Mobility Challenge, we intend to explore a range of innovative solutions around digitalisation, smart connectivity, artificial intelligence and automated driving.”

The selected mature startups in the Mobility Challenge will receive support and mentoring from experts at Maruti Suzuki and T-Hub. This includes domain knowledge, investor connect and test bed. The company will identify two winners towards the end and award them a cash prize of Rs 10 lakh each.

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