Popular K-drama ‘Something In The Rain’ being remade in India
Hyderabad: Digital entertainment company Pocket Aces’s long-form studio, Dice Media joined hands with one of South Korea’s biggest production houses – JTBC Studios, a pioneer of the K-drama content industry. The ever-growing fandom for K-dramas makes this collaboration very exciting, and given Dice Media’s expertise in the relationship and family drama genres, they are the […]
Hyderabad: Digital entertainment company Pocket Aces’s long-form studio, Dice Media joined hands with one of South Korea’s biggest production houses – JTBC Studios, a pioneer of the K-drama content industry.
The ever-growing fandom for K-dramas makes this collaboration very exciting, and given Dice Media’s expertise in the relationship and family drama genres, they are the perfect partner to remake these shows, starting with the award-winning series ‘Something In The Rain’. The adaptation by Dice Media will be co-produced by JTBC Studios, making this their entry project in India.
Originally broadcast through JTBC’s Television network in 2018, ‘Something In The Rain’ has won hearts worldwide along with being awarded ‘Excellence in Korean Drama’ at Seoul International Drama Awards in 2018 and ‘Best Drama Series’ at Asian Television Awards in 2019.
The story is a bold, yet heart-warming, narrative around issues that plague both Korean and Indian cultures, seen from the lens of a girl in her mid-30s and a boy in his mid-20s who try to make their taboo relationship work amongst the backdrop of conservative families, workplace harassment, and socio-economic differences.
Indian audiences are becoming adept at consuming content from regions that are not native to them – whether it is content from regions across India or from countries such as Korea or Turkey. Out of these, Korean content is the clear leader with shows like ‘Squid Games’, ‘Descendants Of The Sun’, ‘Itaewon Class’, ‘Crash Landing On You’, etc., being widely appreciated by Indian audiences.
Jung Kyung-Moon, CEO of JTBC Studios says, “We are excited to present our successful TV series ‘Something In The Rain’ to Indian audiences through a remake. We expect this collaboration to bring a significant opportunity for JTBC Studios to make the first step into the dynamic Indian content market. We also hope that Pocket Aces’ production expertise will be able to make an excellent result, with JTBC Studios’ proven IP. We believe the partnership between JTBC Studios and Pocket Aces will deliver a wonderful experience to the Indian audience.”
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