Prasads Multiplex launches PCX HDR by Barco premium screen in Hyderabad

Prasads Multiplex in Hyderabad has introduced PCX HDR by Barco, a premium auditorium featuring India’s largest HDR cinema screens and a Barco 4K Laser HDR projector. The refurbished 390-seat hall offers improved visuals, acoustics and seating for an enhanced movie experience.

Hyderabad: Prasads Multiplex, the well-known cinema exhibition venue in Hyderabad, announced on Monday a new premium theatrical experience with the launch of PCX HDR by Barco, a technologically upgraded auditorium designed to deliver enhanced brightness, contrast, and immersive sound for moviegoers.

The noted multiplex in a press release on Monday said that the renovated auditorium features India’s largest HDR cinema screens. The technology enabling this unique experience is the proprietary Barco 4K Laser HDR projector powered by lightsteering technology, capable of delivering brightness levels of up to 300 nits, significantly enhancing image clarity, colour depth, and contrast as never seen before, the press release said.

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Besides the technology change, the 390-seater auditorium has undergone a complete refurbishment with a new Flat Aspect Ratio Screen, redesigned interiors, upgraded seating and improved acoustics, creating a premium cinematic environment for audiences.

Speaking on the occasion, Ramesh Prasad, MD, Prasads said, “Prasads Multiplex has always focused on bringing the latest advancements in cinema technology to audiences. The introduction of PCX HDR by Barco continues that legacy by offering audiences a new level of visual fidelity and immersion on the big screen. The PCX HDR by Barco auditorium complements the multiplex’s existing screens along with our flagship premium large format auditorium, PCX, now being rebranded to PCX Infinity, one of the largest cinema screens in India”.te