PUMA brings together RCB stars and AC Milan icon Christian Pulisic
PUMA India brought together Royal Challengers Bengaluru and AC Milan for a unique global collaboration featuring Virat Kohli, Rajat Patidar, Phil Salt and Christian Pulisic. The #RCBEverywhere campaign highlighted the connection between cricket and football through a cross-continental jersey and sports exchange
Hyderabad: USA football icon Christian Pulisic and star cricketers Virat Kohli, Rajat Patidar and Phil Salt traded sports and jerseys in a cross-continental crossover between Royal Challengers Bengaluru and AC Milan, as sports brand PUMA India brought together two iconic teams for a first-of-its-kind collaboration under #RCBEverywhere.
In Milan, Pulisic sported the new RCB jersey, picked up a cricket bat and swapped dribbles for a drive, while Kohli, Patidar and Salt, from India, returned the exchange with a football trick. Playing out across two cities and two sporting worlds, the moment connected elite athletes and teams through a shared competitive spirit. Reacting to the crossover, Kohli said, “Iconic clubs do iconic collabs. Ciao.”
Bringing together AC Milan, seven-time European champions, and Royal Challengers Bengaluru, reigning Indian champions, the collaboration places the star-studded RCB jersey at the centre of global sporting culture.
With Milan’s legacy and Pulisic’s star power in play, the exchange takes the jersey beyond cricket and into the world of elite European football. Fittingly, AC Milan’s origins trace back to its founding as a football and cricket club, making this crossover a nod to the club’s multi-sport roots.
Built around the idea of fans taking the jersey beyond matchdays and into everyday life, #RCBEverywhere sees PUMA turn that instinct into a global movement. By placing the RCB jersey in new environments and unexpected sporting contexts, the brand continues to show how far fandom can travel, connecting cultures, communities and disciplines through a single symbol.
As #RCBEverywhere grows, PUMA continues to take the RCB jersey into new arenas, from global icon Usain Bolt cheering for the sport to cricketer Faf du Plessis taking it beyond the pitch, pushing it across sports, cities and cultures, and turning fan expression into moments that travel far beyond the game.
