PUMA India brought together Royal Challengers Bengaluru and AC Milan for a unique global collaboration featuring Virat Kohli, Rajat Patidar, Phil Salt and Christian Pulisic. The #RCBEverywhere campaign highlighted the connection between cricket and football through a cross-continental jersey and sports exchange
PUMA India has launched the #RCBEverywhere campaign with RCB stars Virat Kohli, Rajat Patidar and Krunal Pandya, urging fans to wear the team jersey beyond stadiums. The initiative celebrates fan culture and strengthens brand engagement through everyday visibility.
PV Sindhu and Harmanpreet Kaur took part in a Hyrox fitness challenge in Bengaluru organised by Puma and Hyrox. The event saw over 8200 participants, highlighting growing interest in competitive fitness formats and new sporting experiences beyond traditional disciplines in India
PUMA India has launched a new broadcast channel offering fans exclusive behind-the-scenes access to Royal Challengers Bengaluru players. The first video features Virat Kohli, Phil Salt and Venkatesh Iyer sharing candid moments and light-hearted conversations.
Usain Bolt turned footballer for a night in Mumbai, joining Indian football stars and Bollywood celebs in a 5v5 match hosted by PUMA India. With Kareena Kapoor tossing the coin, the event mixed sport, glamour, and celebration of India's footballing spirit
