Punjab Kings joins WWF-India for Earth Hour campaign

"Cricket, for us at Punjab Kings, is more than just a sport—it’s a powerful platform for positive change. We are thrilled to partner with the World Wide Fund for Nature – India (WWF-India) as the Earth Hour Water Ambassador," said Punjab Kings CEO Satish Menon.

New Delhi: Punjab Kings (PBKS) has joined WWF-India’s Earth Hour 2025 as Earth Hour Water Ambassadors to encourage millions to switch off and create The Biggest Hour for Earth as well as inspire individuals to #BeWaterWise in all aspects of their lives—throughout the year.

Coinciding with World Water Day this year on March 22nd, Earth Hour 2025 emphasises the importance of collective action for the conservation of the planet and its precious water resources.

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“At Punjab Kings, we believe that cricket is more than just a game—it’s a platform to drive positive change. Hence, we are elated to announce our association with the World Wide Fund for Nature – India (WWF-India) as Earth Hour Water Ambassador,” Punjab Kings CEO Satish Menon said.

“Through this initiative, we will aim to spread awareness about water conservation and sustainability. Hence, we would like to appeal to our fans to show their support to this initiative and join us in making this world a better place,” he said.

Mr Ravi Singh, Secretary-General and CEO of WWF-India, said WWF-India was honoured to have the Punjab Kings team for the Earth Hour.

“ We aim to create a more resilient and sustainable future for all, one conscious choice at a time,” he said.

Dia Mirza, actor and UN Environment Goodwill Ambassador; Shantanu Moitra, celebrated music composer and WWF-India’s Hope & Harmony Ambassador; former world chess champion Viswanathan Anand, are among the other celebrities involved in this campaign.

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