V Prakash Rao, chairman, Telangana State Water Resources Corporation, formally launched the campaign. The first pilot of #phenkonahirecyclekaro was initiated from Bhopal in July this year.
Hyderabad: In an environment-friendly initiative, Indian Sleep Products Federation (ISPF), Indian Polyurethane Association (IPUA) and Hyderabad-based Recykal have initiated a mattress recycling campaign in the city, the first such effort in south India.
V Prakash Rao, chairman, Telangana State Water Resources Corporation, formally launched the campaign. The first pilot of #phenkonahirecyclekaro was initiated from Bhopal in July this year. The initiative aims at recycling the used mattresses and not allowing them to go to the landfill, thus, to achieve maximum impact on environment sustainability and pollution control.
Under the initiative, old mattresses would be picked up from the dealer’s doorstep using the Recykal app. Consumers will also get a discount redemption coupon as a token of appreciation towards their contribution for environment sustainability. They can redeem the coupon against any product from Mattress Circular Journey retail partners.
A mattress consists of a wide variety of recyclable raw materials such as foam, cotton, coir, metal spring or rubber. These mattresses are however simply disposed of by households that eventually add in unsanitary landfills posing severe hazards to the environment.
The initiative will promote the Indian mattress as a green industry. It will also help people to dispose of their mattresses in an eco-friendly manner, taking them towards a sustainable living. The participating dealers will be certified as a sustainable retail shop.
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