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HyderabadResearch by ISB’s Marketing Department gets global recognition

Research by ISB’s Marketing Department gets global recognition

Published: 18th Feb 2021 9:52 pm

Hyderabad: The research by the Marketing Department of the Indian School of Business (ISB) has been ranked first in Asia and 44th globally in American Marketing Association (AMA) 2020 DocSIG research productivity rankings.

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AMA DocSIG has recently ranked global universities based on their research productivity in premier AMA journals during 2011-2020 and ISB’s Marketing Department was ranked amongst the top 50, globally.

AMA Academic Journals publishes the latest peer-reviewed research aimed at advancing the industry and equipping business professionals with the insights needed to make better managerial decisions. AMA Journals include- Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, and Journal of International Marketing.

Interestingly, ISB is also the youngest B School to achieve this feat. The research produced by the marketing department of ISB is at par with many well-established players, highlighting the research productivity of a young business school from India.

Last year ISB’s dean Rajendra Srivastava was selected as AMA fellow. The distinction of “AMA Fellow” is given to members in good standing of the AMA who have made significant contributions to the research, theory, and practice of marketing and/or to the service and activities of the AMA over a prolonged period of time.

ISB’s marketing department is producing research over the years. ISB was the first B school from India to be ranked among the UT Dallas Top 100 Business School Research Rankings and still holds the country’s top slot. ISB has improved its research ranking in the recently released FT Global MBA rankings 2021 too.

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