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BusinessSamsung expands presence in India smartphone market

Samsung expands presence in India smartphone market

Published: 28th Apr 2021 10:05 am

Seoul: Samsung Electronics has expanded its presence in the Indian smartphone market in the first quarter of the year on the back of multiple new handsets, a report showed Tuesday, as the South Korean tech giant aims to fend off challenges from Chinese players.

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Samsung represented 20 per cent of the smartphone shipments in India in the first quarter, up from 16 per cent a year earlier, according to market researcher Counterpoint Research.

Among the top five brands, Samsung posted the highest on-year growth in smartphone shipments in the first quarter.

“Samsung remains the second-largest brand for India’s smartphone shipments with 52 percent on-year growth driven by its focus on the budget segment with the new M02 series and multiple other launches,” the market researcher said.

“It refreshed its A-series with the A32, A52 and A72, and the M-series with the M12. It also launched its latest flagship Galaxy S21 series earlier than its normal launch period.”

The company remained in the runner-up spot in the Indian smartphone market but managed to narrow the gap with top player Xiaomi, whose market share declined to 26 per cent from 31 percent a year earlier.

Samsung was the only non-Chinese brand in the top five. Vivo came in third with 16 per cent, followed by realme and OPPO with 11 per cent each.

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