Samsung to lead premium TV sales globally in 2021: Report

Samsung last year sold 7.79 million QLED TVs, accounting for more than 81 per cent of global QLED TV sales.

Seoul: Although global TV sales are expected to decline slightly this year, shipments of premium TVs will grow which will be led by Samsung, a report said on Tuesday.

The sales of QLED TVs, anchored by the world’s largest TV maker Samsung, is likely to surpass 12 million units this year, up 26 per cent from a year ago.

Samsung last year sold 7.79 million QLED TVs, accounting for more than 81 per cent of global QLED TV sales.

Global TV shipments are projected to reach 223.09 million units in 2021, according to market researcher Omdia, which is down 1 per cent from last year’s 225.35 million units.

The latest figure is also down from Omdia’s previous estimate of 224.22 million units late last year.

The robust TV sales propelled by the pandemic-induced stay-at-home economy will continue through the first half of 2021.

However, it expected TV sales in the second half of the year to decline from a year earlier, reports Yonhap news agency.

Although the overall TV market may shrink slightly, industry observers said South Korea’s two largest TV makers — Samsung and LG — may not suffer big damage as premium TV sales are expected to increase.

The data showed that global OLED TV sales, led by LG, are expected to reach 5.6 million units in 2021, up 200,000 units from its previous estimate. It is also a 60 percent increase from last year’s shipments of 3.54 million units.

Analysts said increased supply of OLED panels from LG Display’s plant in China will help sales of OLED TVs that are also manufactured by global players like Sony and Panasonic.