SJFI national convention returns to Delhi with Hero MotoCorp as title sponsor

The Sports Journalists Federation of India will hold its Golden Jubilee National Convention in Delhi from March 13 to 16 with Hero MotoCorp as title sponsor. The four-day event will feature a sports conclave, networking opportunities and participation from major sports organisations

Hyderabad: For the first time in over two decades, the Sports Journalists Federation of India’s (SJFI) National Convention is heading back to the capital, bigger, grander and more powerful.

The convention, to be hosted by the Delhi Sports Journalist Association (DSJA) from March 13-16, has secured India’s leading two-wheeler giant Hero MotoCorp as the title sponsor, showcasing immense corporate confidence in the country’s premier sports gathering.

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The four-day convention will mark the Golden Jubilee celebration of SJFI, making it one of the most significant editions in its history.

Sanjay Bhan, executive vice president, global business & product planning, Hero MotoCorp, said, “At Hero MotoCorp, promoting sporting excellence across disciplines has been an integral part of our journey and we remain deeply committed to it. In this regard, we are delighted to be the title sponsor of the Golden Jubilee celebrations of the Sports Journalists Federation of India this year.”

Apart from Hero MotoCorp, 23 influential entities have partnered with the DSJA to support the convention.

The roster features TCM Sports, Sony Sports Network, Punjab Kings, Red Bull, Delhi Capitals, DDCA, Jindal Steel, Rajasthan United Football Club, Archery Association of India, Svayam, RPL, PEFI, SG Sports, WordsWork Communications Consulting, Modern Pythian Games, JK Tyre, DDA, Artsmith Concepts & Vision, Adimazes, Aabhawater, VIDA and ESGF.

Sabi Hussain, Secretary, DSJA, said, “Hosting the 50-year milestone celebration is a huge honour. The incredible backing that we have received from our brand partners shows how powerful the Indian sports media network has become. We are set to deliver an exceptional event experience and a strong platform to our stakeholders, connecting the sports, media and corporate world.”

Renowned former sports journalist and now an entrepreneur in the sports industry, Lokesh Sharma, who is the Managing Director of TCM Sports, said, “It is an honour for TCM Sports to host the SJFI Convention 2026. Journalists have a vital role in documenting the history of sport and bringing the stories of athletes and competitions to millions of fans across the country.”

Over four days, the event will combine meaningful professional dialogue with competitive sporting action and extensive networking opportunities.

The major highlight of the convention is the sports conclave hosted by TCM Sports.