Having observed his grandmother struggle with breast cancer, Aawin saw firsthand the effect the disease can have on a woman’s body. So when he grew up, he decided to create a song that captured the pain a woman deals with when battling with the debilitating disease.
His background as a radio jockey and in event management helped when it came to conceptualising and producing the song Talli Bhadram which was released this month. The team has created a three-minute message-oriented music video which shows a rural woman being diagnosed with breast cancer and being reassured by a man that there is nothing to be scared of, as cancer is treatable when detected early.
“I have seen many people facing this problem from a young age. Being in the entertainment industry from the past 10 years, I thought I should do something which educates people about breast cancer and spread some awareness through this video,” says Aawin who is also working on other similar social awareness songs.
“It takes a lot of time for society to understand these kind of songs. There were many celebrities who refused to sing this song and none of them came forward to support it also,” states Aawin. With no one coming forward, Aawin and his friends searched for a few fresh voices to record the song.
The lyrics written by Bharadwaj Bhantupally are in the colloquial language used in Telangana which have been sung by Jayasree and Shanker. The music has been composed by Chaithanya and produced by Pavan Kumar and Aawin.
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