SonyLIV to telecast 33 sports live for Tokyo Olympics
The long wait for the much-awaited Tokyo 2020 Olympic Games will be over on July 23. The sporting spectacle will bring together the best of athletes from across the globe. The games will see participation from legendary Olympians as well as debutants, who have toiled long and hard over the years to make it to the global event. For many athletes, this will be the pinnacle event of their careers. The multi-sport global event which will comprise 33 sports, 300+ events will go live on SonyLIV starting 23rd July. To cater to the varied interests of sports enthusiasts, SonyLIV will have 20 live streams on the platform. Uniting the diverse set of audiences in cheering the athletes, SonyLIV will stream the event in Hindi, English, Tamil and Telugu.
With the Tokyo 2020 Olympic Games kick-starting, sports fanatics can catch over 12 hours of non-stop action on the platform between 4 am to 8 pm (IST). In a quest to create the most immersive Olympics experience ever and to provide a holistic viewing experience, SonyLIV brings a plethora of short and long format video content around the multi-sport event for fans to enjoy.
Drumming up the buzz for the Tokyo 2020 Olympic Games, SonyLIV will bring exclusive videos under four sections for fans – ‘India in Action’, ‘Athletes’, ‘Sports’, ‘Schedule and Medal tally’ and ‘Olympic 360’.
With an aim to familiarise fans and bring them closer to the Games, these sections will include videos of day-wise daily highlights, recaps of the sports, winning moments, athlete interviews, daily match analysis and specially curated India-specific videos from the event. Building intrigue for the Olympics, SonyLIV will give exclusive access to archival videos from the Rio Games and other yesteryear Olympics. With these various engagement initiatives, SonyLIV will undertake a comprehensive approach to bring the world of Olympics under one umbrella.
The Indian contingent will be represented by more than 100 athletes who will showcase their passion and drive for various sporting events at the Tokyo 2020 Olympic Games. To catch all the action from the Tokyo 2020 Olympic Games, log onto SonyLIV between 23rd July and 8th August.
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