Special e-auction of Assam tea

The teas on offer at this e-auction will include the best teas as stipulated by the Tea Board of India to mark the International Tea Day.

By   |  Published: 19th Jun 2021  3:52 pm

Guwahati: Some of Assam’s most premium tea will go under the hammer at an International Tea Day special auction on Monday, being organised by mjunction services limited at its Jorhat tea e-marketplace.

The teas on offer at this e-auction will include the best teas as stipulated by the Tea Board of India to mark the International Tea Day.

“Producers ensure that the tea offered is of premium quality by plucking only ‘two leaves and a bud’ on May 21, which is celebrated as International Tea Day. The auction to celebrate the day is done a month later as it takes time to prepare for it,” an official said.

Under a special endeavour of the Tea Board, plucking of the tea leaves is done on International Tea Day and then manufactured as the brew, followed by special auctions of these teas in June.

Buyers, including premium tea retail chains, high-end tea shops and cafes, packeteers selling luxury and premium tea packs, and specialty tea traders, from all over India will participate in the e-auction, he added.