Swayam Designer Studio unveils its new flagship store in Hyderabad

The flagship store of Swayam Designer Studio, founded by Yamuna Baditha and which specializes in customizable fashion, was inaugurated by actress Pranitha Subhash at Khajaguda on Sunday.

Hyderabad: The flagship store of Swayam Designer Studio, founded by Yamuna Baditha and which specializes in customizable fashion, was inaugurated by actress Pranitha Subhash at Khajaguda on Sunday.

Swayam, born during Yamuna’s master’s studies in London, emphasizes designs that enhance individual beauty and promote self-confidence. The brand is known for its customization options, allowing customers to create pieces that reflect their personal styles, a press release said.

---

“Fashion should be empowering, not intimidating. Our designs aim to make people feel comfortable and celebrated,” Yamuna Baditha, said.

After the online success, the Hyderabad flagship store will provide a direct experience of Swayam’s offerings. The store features a diverse collection from classic to contemporary styles, alongside a customization studio for tailored designs.

The Hyderabad opening signifies a new phase for Swayam. With a focus on inclusivity and comfort, Swayam aims to empower everyone who wears its designs, says founder Yamuna.