Swipe right for a ‘pawfect’ company as animals make their way to Tinder

A German animal shelter and advertising agency come together to find a quirky way to find homes for around 15 abandoned pets. It is posting their profiles on the dating app Tinder in the hope that lonely humans looking for some love might swipe right!

Photographed by the advertising agency, the Munich Animal Welfare Association posted profiles of cats and dogs, including a black-and-white cat called “Captain Kirk” that it put on Tinder.

Jillian Moss from the animal shelter said several people have swiped right on Tinder to set up their first “date”. “The response is insane, it’s exploding everywhere,” she told ‘Reuters’.

After coronavirus lockdowns led to a surge in pet ownership around the world, animal welfare experts have warned that many animals might be abandoned as the pandemic wanes.

“We hope that these animals really find a new partner, a ‘purrfect match’ in the long term and not just for a few weeks,” said Benjamin Beilke, who is coordinating Tinder communication.

Through the move, the animal shelter wishes to fill in some company for both lonely humans and animals.

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