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Blue Star has launched a new range of 125 room air conditioners, including the premium Iconia range, featuring energy-efficient, high-performance solutions for residential and commercial segments. The expansion supports India’s growing demand, particularly in emerging Tier 3-5 cities.

"This investment is to reduce the imports from overseas," Blue Star managing director B Thiagarajan said.

The company also announced the launch of its new touchless storage water coolers and softpush bottled water dispensers.