Blue Star launches new range of room ACs including premium Iconia models

Blue Star has launched a new range of 125 room air conditioners, including the premium Iconia range, featuring energy-efficient, high-performance solutions for residential and commercial segments. The expansion supports India’s growing demand, particularly in emerging Tier 3-5 cities.

Hyderabad: Blue Star has launched a new range of room air conditioners, further strengthening its presence in residential and commercial cooling segments. The company portfolio comprises 125 models of room air conditioners, including a flagship premium range, catering to a wide spectrum of customer requirements and usage environments. All models comply with the new Bureau of Energy Efficiency (BEE) standards. The expanded lineup will address the growing demand for energy-efficient, high-performance cooling solutions across diverse applications, according to a company press release here on Tuesday.

India’s room AC industry is witnessing sustained structural growth, supported by rising affluence, rapid urbanisation, and increasing climate intensity. The category is projected to expand from approximately 14 million units to 30 million units by FY30, driven by strong first-time adoption in low-penetration markets as well as replacement demand in more mature urban centres. Tier 3, 4 and 5 markets are emerging as key growth engines, outpacing Tier 1 and 2 cities, albeit on a smaller base.

---

The Blue Star portfolio includes inverter, fixed-speed, and window air conditioners, catering to diverse customer segments across multiple price points. A key highlight is the launch of ‘Iconia’, a premium range in an elegant Midnight Silver finish, designed to appeal to discerning consumers. The Company has launched a wide range of flagship models, including ‘Super Energy-Efficient ACs’, ‘Heavy-Duty ACs’, ‘Hot & Cold ACs’ and ‘ACs with Anti-Virus Technology’.