India’s jewellery industry offers a clear lens into this transformation. Jewellery is an emotional purchase, a financial asset, and often a legacy investment. When trust erodes in such a category, the impact is long lasting. Over the past few years, reports from industry bodies have repeatedly highlighted the growing circulation of counterfeit jewellery, mislabelled pearls, undercarated gold, and uncertified diamonds. While regulation has improved, the consumer’s fear has not entirely disappeared.
