"fast-fashion"

Young consumers are shifting from fast fashion to mindful shopping, focusing on durability, versatility and sustainability. Fashion rentals and thrift culture are gaining popularity as shoppers seek cost-effective, eco-friendly alternatives, while resale platforms encourage a circular fashion economy and reduce unnecessary clothing waste

Fashion must evolve from being a disposable commodity to a creative practice rooted in responsibility

The 18-year-old said shoppers who buy fast fashion are encouraging the industry to continue its “harmful process” in her interview with ‘Vogue’.