Apple led the global smartphone market in Q1 2026 with a 21 per cent share, driven by strong iPhone demand. However, overall shipments declined due to memory shortages, while Samsung faced pressure despite strong interest in its latest S26 series
The global smartphone market declined by 11 per cent (year-on-year) in Q2 as gloomy demand started to impact market leaders like Samsung and Apple which had to reduce their sell-in the same quarter, according to Canalys.
"At realme, we follow our philosophy dare to leap into the forefront of innovation, design and product value, which is something that young people can resonate," Madhav Sheth, Vice President, Realme and CEO, Realme India and Europe, sai
According to the IDC 'Worldwide Quarterly Mobile Phone Tracker', smartphone shipments are forecast to grow 2.4 per cent (on-year) in the fourth quarter of 2020, followed by 4.4 per cent growth in 2021.
Samsung has now reached its highest market share in India since 2018 by adopting an aggressive online channel strategy to benefit from opportunities arising due to anti-China sentiments in the country.
