Studios and platforms are creating storylines based on real life instances and the way of life in a region, thanks to the large number of active online users and rising internet penetration across the country.
GDP growth in the current fiscal was estimated to be in double digits initially, but a severe second wave of pandemic has led to various agencies cut growth projections.
Crisil said that the second Covid wave has thrown cold water over the Indian economy that was beginning to warm up after witnessing the most severe contraction since Independence.
The report penned by the bank's Chief Economic Advisor Soumya Kanti Ghosh also suggested that faster vaccination is cheaper on the economy than complete lockdowns
UltraTech Cement was the top loser in the Sensex pack, shedding around 3 per cent, followed by M&M, HDFC Bank, IndusInd Bank, Axis Bank and Reliance Industries.
