The venture represents a significant move in the Group's commitment to consumer health, introducing millet-based products that align with modern, health-conscious lifestyles while maintaining nutritional value, according to a press release. In the first phase, 45 products, including regional khichdis, millet-based cookies, health bars, munchies, and noodles, have been launched, enriching India's food category.
Covid-19 has made people notice the need to adopt personal hygiene practices. People are not thinking twice to put money into personal hygiene products.