A new survey found 86% of Indians consider protein important while choosing snacks, while 61% prefer natural sweeteners over refined sugar. The report highlights growing demand for healthier, transparent, functional foods and increasing reliance on quick-commerce platforms for purchases
The Dietary Guidelines of Hyderabad-based National Institute of Nutrition (ICMR-NIN), released last year, clearly state that the Recommended Dietary Allowance (RDA) for protein intake is 0.83 grams of protein/kg/day for healthy adults.