Telugu cinema penetrating beyond regional boundaries
Hyderabad: It isn’t about the quantity of films that is being churned out from the Telugu film industry every year, but there is some quality cud to chew and ruminate.
South cinema, especially Telugu, is setting up new benchmarks in the Indian cinema. Time has changed when Telugu films boasted larger-than-life roles with high-octane stunts and flying cars.
Gradually, the perception has now changed with the entry of new storytellers. Soon after SS Rajamouli’s ‘Baahubali’, Sandeep Vanga’s ‘Arjun Reddy’, Gautam Tinnanuri’s ‘Jersey’ grabbed the attention of a wider audience, the Telugu cinema has set a new standard.
Allu Arjun’s ‘Pushpa: The Rise’ has changed how the regional cinema is perceived at the pan-India level. Although it had fewer expectations at Hindi box office, the collections surprised the makers.
This rustic south Indian story of a red sandalwood smuggler was received well by the audiences despite mixed reviews in Hindi. This again proved that the Hindi market has potential for film business.
The makers of ‘RRR’ and Prabhas’s ‘Radhe Shyam’, too, have been eyeing the market.
Although the Omicron has played a spoilsport prompting the makers to postpone their films temporarily, both films are expected to break the records at the box office when they hit the screens.
Breaking barriers
The cinema isn’t restricted alone to specific regions after the emergence of OTT. Audiences from Hindi would love to feast on a Tamil thriller or a romantic Telugu film with subtitles on, on any given day.
Of late, audiences realised how the experience of watching a film in its native language gives them a new high.
Regional cinema has penetrated well into all sections of audiences irrespective of language or region barriers. For those who couldn’t understand subtitles also, makers have a plan.
Monitising good money by dishing out films in regional languages is another profitable venture. Thanks to YouTube.
Successful Telugu film ‘Brochevarevarura’, which is remade in Hindi with the title ‘Velle’, has garnered good reviews last December. Let’s take a look at the bunch of other Telugu films that are being remade in Hindi.
* Prabhas’s landmark film ‘Chatrapathi’ which came in 2005, is now being made in Hindi with actor Bellamkonda Sreenivas. Pen Studios is producing it while Telugu filmmaker VV Vinayak is directing the movie.
* Another hit flick ‘F2’, starring Venkatesh and Varun Tej, is being remade in Hindi. Dil Raju and Boney Kapoor are jointly producing the film.
* Vishwak Sen’s ‘Hit:The First Case’ is being remade in Hindi starring Rajkummar Rao and Sanya Malhotra.
* Hindi remake of Ravi Teja’s ‘Krack’ is on the cards. It is learned that Sonu Sood is likely to reprise the role of Ravi Teja in Hindi.
* Allari Naresh’s courtroom drama ‘Naandi’, which won accolades from critics and by audiences, is being remade in Hindi by Dil Raju. Ajay Devgn is likely to reprise the role of Allari Naresh.
* And the best of the lot to wait for is Allu Arjun’s career best flick ‘Ala.. Vaikunthapurramuloo’. Karthik Aaryan and Kriti Sanon are likely to reprise the roles of Allu Arjun and Pooja Hegde.
It seems that makers are looking toward the south in a way that has never been done before. So as of now, we can assume that Bollywood is facing a serious dearth of content.
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