The Taste Company launches ready-to-eat meals
Hyderabad: Hyderabad-based The Taste Company has entered the ready-to-eat food market and offers non-veg ready-to-eat meals. Established in mid-2020, the company was founded by Martech solutions provider way2online founder Raju Vanapala. The Taste Company uses traditional home-style cooking methods that eliminate the need for preservatives or artificial colours, flavors and holds on to the authentic taste, flavor, and aroma of Ghar ka khana.
The brand offers two non-vegetarian meal boxes — Chicken Curry Rice and Exotic Prawn Rice — along with vegetarian meal options such as Classic Dal Rice (Dal Chawal), Special Veg Rice, and Dal Khichdi. The company also has ready-to-eat breakfast product range such as Classic Rava Upma, Pongal, Semiya Upma. Consumers just need to pour hot water and can eat directly from the box. The meals take 3-5 minutes to be prepared and comes with a shelf life of six months with prices ranging from Rs 89 to Rs 149.
The city-based company has built a new factory with advanced dehydration and freeze-drying technology unit at Patancheru, Hyderabad that can produce two million meal boxes per month. It has spent close to $3 million (approximately Rs 22 crore) on infrastructure and R&D and it has a 40-member team right now.
It has partnered with several companies, airlines, co-working spaces, multiplex chains and coffee chains as well. The company’s products are already available in Trujet airlines too. They will soon be available on the largest airline and in huge multiplex chains too. The Taste Company Products are available in nearby stores such as Ratnadeep, Vijetha, Qmart, Sampoorna, and Spencers supermarkets. Today, the company is launching their products in almost 500 modern retail outlets across Hyderabad and Bengaluru and the company is targeting to expand this to 3,000 outlets by this year-end. Also, their products are now available on Amazon and Flipkart as well as their own website www.thetastecompany.
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