This veteran Indian singer buys land on Metaverse
Hyderabad: After becoming the first Indian performer to have a concert on the Metaverse platform, popular Punjabi singer Daler Mehndi has now bought land on the emerging technology. The legendary Punjabi pop Singer Daler Mehendi buys a space in the Metaverse for an undisclosed amount and it is called Balle Balle Land (BBL). This space will host Punjabi concerts, events and movie related activity and it will also mark the first purchase of land on Metaverse in India.
Inaugurated on Holi, the land also features a store which will sell merchandise and royal products as both NFTs and physical goods delivered to your doorstep. BBL will house a host of activities and their very own concert bus as well and the land is also marked by a gigantic golden statue of the veteran singer — Daler Mehndi, a release said.
The whole concept is developed by Hyderabad-based gaming studio Gametronics and previously Daler Mehndi had performed at a virtual concert called PartyNite Metaverse.
Rajat Ojha, creator of PartyNite, Metaverse said, “We have had a fabulous association with Daler ji. We want to continue this relationship and Balle Balle land is a move in that direction. We want to grow a community of musicians and integrate as much as possible with the physical world. It is an ever-expanding space and there is a huge scope for innovation.”
The land features a dramatic larger-than- life setting of a dome covering the Balle Balle land which is ruptured by laser beams from drones to the backdrop of high-octane music of dhol and tasha. The singer’s Avatar appeared handing out passports as NFTs to fans and welcoming everyone on board. After the meet and greet concluded, a colourful spectacle of a concert was unleashed where Daler Menhendi was seen singing.
Daler Mehndi said, “I went with an open mind on PartyNite Metaverse and it was a very rewarding experience. Audiences have moved online and I believe it is going to stay. The physical world has its own charm but with Metaverse, sky’s the limit. I really enjoyed performing on PartyNite and I wanted a permanent presence & hence created Balle Balle Land.”
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