Thums Up teams up with Vijay Deverakonda

Hyderabad: Thums Up has teamed up with Vijay Deverakonda to present the new campaign for the brand. The action-packed campaign featuring the South superstar, builds on Thums Up’s distinctively strong taste and experience, a press release said.

This new campaign exemplifies the brand’s core values of displaying unwavering tenacity in the face of adversity while bringing forth uninterrupted entertainment through a delightful display of action.

Sumeli Chatterjee, Head – Integrated Marketing Experiences (IMX), Coca-Cola India said, “This #ThumsUpStrong campaign builds on its intrinsic (product) differentiator of strong taste, as it urges the audiences to believe in their inner strength to aim for their #PalatDe moments.”

Having showcased his acting prowess with successful films like Arjun Reddy and Geetha Govindam, and awaiting the big release of Liger this year, Vijay Deverakonda forays into deep action territory with Thums Up, the release said.

Added Vijay Deverakonda, “Thums Up holds a special place in my heart. Growing up, it was always my go-to beverage. Hot summers, play through the day, drink Thums Up, Refresh… The fizzy and strong taste of this drink is unparalleled and was the best pairing with Biryani.”